Still Getting Overlooked?

Spoiler alert. It is not your work ethic. It is your personal branding. Here is how to get noticed without pretending to be someone you are not.

You apply for a job that seems made for you. You meet the requirements. You have the skills. And then you hear nothing. Not even a polite rejection.

Chances are the issue is not your background. It is how you are packaging it.

Recruiters do not spend time decoding resumes. They scan. They judge quickly. They move on if nothing grabs them.

Where things fall apart:

• If your resume starts with “motivated professional with years of experience,” it is already losing.

• Listing tasks is not enough. You need to show outcomes and numbers that matter.

• Your LinkedIn probably needs love. If it looks neglected, they assume you are not keeping up.

What to do instead:
Think of your resume like a storefront. Are people stopping to look, or walking right past?

Use strong verbs. Cut the fluff. Align your experience with what the role actually needs. If they want someone who can lead teams, show how you led a team and what the result was. That is what makes your experience stand out from the noise.

And while you are at it, clean up your job titles. “Customer Experience Champion” might sound nice at your last job, but nobody is searching for that. Translate it into something recruiters recognize.

You are not invisible. You just need your story told in a way that lands with the right people.